This is that whole 'if a tree falls in the forest, and no one is around to hear it, did it really fall at all?' question, which has puzzled philosophers (and marketers) for eons.
If you spend years writing your book, developing courses, and publishing them online, but no one ever hears about your work... did you really create them?
Of course you did.
But the problem is: even if you have the highest converting website in the world, with the best quality writing, and the most persuasive offer possible...
If you don't have a way to tap into huge amounts of traffic and nobody ever sees what you've made...
It basically doesn't exist.
Sad, but true.
However, the inverse is true too... if you have access to millions of people at any point in time, everything you do will have the platform it needs to be marketed effectively, and you will have the influence and income you need to succeed.
The key to this is to tap into virtually unlimited amounts of qualified, buying traffic online.
The secret to doing this?
You guessed it... Getting featured on Major Publications.